In-game Advertising: Where We Are and What…

Sep 29, 2022

In this edition we cover monetisation in the exciting world of gaming and the state of IAB’s Seller Defined Audiences (SDA). Enjoy the read.

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1 Comment

Ankur

Sep 29, 2022

There could be multiple issues like duplication across sellers, attribution etc. Not sure how those will be solved for through SDA.

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In-game Advertising: Where We Are and What…