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AdTech 2023: An Outlook, Google’s Black Box, and How Content Creators Can Capitalise on the CTV Trend
In this week’s newsletter, we cover what will make news in 2023 and what’s next for content creators and advertisers.
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Voiro Podcast
Netflix Returns Ad Money, Microsoft and FTC Lock Horns Over Activision Deal and The Rise and Rise of CTV
In this week’s newsletter we cover three big stories, a) Netflix advertising, b) Microsoft has FTC on its back, and c) the love for CTV keeps growing
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Voiro Podcast
Big Tech Layoffs: Is It Time To Brace For Impact?
After the disappointing Big Tech earning reports, the news this week was all about layoffs. Anand Gopal and Kavita Shenoy talk about the mood of the…
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The Legacy of YouTube, Future of Retail Media and Opportunities of European Ad Tech
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Week In Review | 17 June 2022 - The Voiro Monetisation Newsletter
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Ten Weeks. Ten Episodes. And A Brand New Monetisation Newsletter is Born.
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TVP - Week In Review - 10 June 2022
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13 - Apple To Launch Its Own DSP, Breaking Up Google, Wrapping Up Season 1
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YouTube’s Prime Take, Insta’s NFT Deal and Twitter Going Bold and Blue
In this edition, we talk about revenue diversification and whether Big Tech needs to take a look at other revenue streams for sustained growth.
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Of Clean Rooms, Cookies and Customer Identity
In this edition, we take a look at the evolving relationship between technology and advertising as we bid adieu to third-party cookies.
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Omnichannel Advertising - What It Means and Why It Matters, and Netflix’s Bold Moves
In this edition, we explore the term ‘omnichannel advertising’ and why it matters today. We also discuss what Netflix has to look forward to with its…
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Voiro Podcast
Direct Sales and What It Means in Advertising, Big Tech’s New Moves, and Musk’s Trick or Tweet
In this edition, we explore the world of direct sales and what it means in advertising, the impending recession, what Big Tech is doing to prepare…
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Voiro Podcast
Netflix’s New Ad Move, YouTube’s Promise To Content Creators and Google Stadia’s Goodbye
In this edition, we uncover Netflix’s CPM ask and what it means for content creators and advertisers, YouTube Shorts’ new revenue share model, and…
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Voiro Podcast
In-game Advertising: Where We Are and What the Future Holds and What’s the ETA on SDA?
In this edition we cover monetisation in the exciting world of gaming and the state of IAB’s Seller Defined Audiences (SDA). Enjoy the read.
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Voiro at IBC 2022: An Insight, Must Read Book On YouTube and 11 Media Trends From Summer Of 2022
In this week’s monetisation newsletter we cover Kavita and Anand’s visit to IBC Amsterdam and what’s making news in monetisation in the past week. Enjoy…
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Voiro Podcast
Voiro’s Newsletter
Voiro’s Newsletter
Curated updates, news, analysis, and stories from the world of ad monetisation.

Voiro’s Newsletter

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